Damon Dash unveiled his new 2-door luxury SUV at the Baselworld watch expo in Switzerland recently. Why he debuted a car at a watch show? Beats me. But I suspect it’s because the truck was designed by Dame’s luxury timepiece and jewelry brand, Tiret New York. Anyway, get this: The truck got diamonds in it. Based on the Range Rover Sport body, the truck has accents throughout that match Tiret’s opulent oversized, bejeweled timepieces by designer Daniel Lazar.